Metsä/Skogen is a multi-sensory lifestyle brand. Our mission is to promote the well-being of people and forests. Carita Peltonen is a pioneer of responsibility and a long-term entrepreneur with more than 20 years of experience. Carita is the founder of Metsä/Skogen, for whom sustainable business is something that cannot be compromised.

After two successful companies, Carita together with her team founded the Metsä/Skogen brand at the end of 2019.

Metsä/Skogen is inspired by Carita's personal story and appreciation for the Finnish forest.